History

DIWISA AG is a Swiss company from Willisau with more than 100 years of experience in distilling. The history began in 1918 when Hans Affentranger founded a sole proprietorship for the production of spirits, liqueurs and syrups in Willisau. In 1928 the company underwent its first expansion, constructing new buildings and its first own distillery. In 1946 the former sole proprietorship was converted into Aktiengesellschaft Distillerie Willisau, laying the groundwork for the current name DIWISA. In 1947 the second generation entered management. In 1965 the family suffered a tragic loss when Hans Affentranger Jr. died on a business trip, but the company continued under family leadership. In 1996 the third generation stepped in and carried it forward. In 2004 the marketing approach was changed with a focus on building own brands as well as agency brands. In 2014 a succession began, and in 2018 Adrian Affentranger completed a Management Buy-out, after which he became majority shareholder and chairman, while René Gloggner joined the board. DIWISA describes itself as a company that combines traditional craftsmanship with innovation and high technology and as one of Switzerland's leading suppliers of beverages and spirits. Trojka is one of their strong brands.

Production/Manufacturing

DIWISA runs the Willisau distillery and leverages more than 100 years of distilling experience. According to the company profile, production is regional within Switzerland, and DIWISA works to produce its own spirits as well as a broad portfolio of beverages. Around the text, the craft of distillation is mentioned and how the pear brandy (Kafi Luz) plays a central role in the region's well-known drinks. The Xellent Swiss Vodka is mentioned as one of the products, and the rye mash (Roggenmaische) is used in vodka production. DIWISA also promotes its own brands and offers promotions and customer support to stay ahead of its competitors. Production is adapted to the region, and sustainability is described as part of the company's philosophy.

Products/ Whisky Series

DIWISA offers a wide range of beverages and spirit products and also sells whiskies in its webshop. Well-known products and brands are indirectly mentioned in the text: Kafi Luz (the local pear brandy, described in the tours), Xellent Swiss Vodka, Marito (herbal liqueur) and Trojka (a central brand in the DIWISA portfolio). The webshop also mentions sparkling wine and exclusive whiskies. Note that the text does not provide details about DIWISA's specific whisky series or types, only that whiskies are available in the webshop.

Visits/ Experiences

DIWISA offers various tours through their distillery. The tours include, among others: a tour of the production of Kafi Luz and the pear process (the fruit's journey from receipt to bottle), a gin tour where visitors can create their own gin and then make a gin and tonic, a vodka tour where you can see Xellent Swiss Vodka and learn about Roggenmaische, and a Marito tour where you learn about herbs and participate in a sensory challenge. The tours are suitable for both groups and individuals who want to learn more about the art of distillation.

Philosophy

DIWISA describes itself as a company that bases its production on nature and is committed to responsibility. The company emphasizes treating employees and business partners with respect and fairness and focuses on sustainability in all products. At the same time, a strong partnership with customers and guests is highlighted through experience and innovation, with a goal of offering excellent products and service. "Sharing moments of excellence" is part of the company's identity, and emphasis is placed on being a leading player in Swiss beverages and spirits with regional production.