History

Background

Bad Kötztinger Bärwurz-Quelle is supplied by the Anleitner family and runs Anleitner Erlebnisbrennerei in the Bayerischer Wald. The Anleitner family describes themselves as hosts and the driving force behind the experiential distillery's approach to guests. Their public communications present a family-run business where Christina and Johannes Anleitner are at the helm and where the entire A-team contributes to the guest experience.

Expansion and Opening

On the site pages, the opening of the newly built Anleitner Erlebnisbrennerei in Bad Kötzting is described, along with the concept of giving visitors access to the Domhallerne behind the stills through special tours and tastings. Johannes Anleitner is described as Edelbrandsommelier, guiding guests through the backstage and sharing distilling knowledge and secrets. Emphasis is placed on planned events and the need for advance booking.

Tradition and Family Ownership

Throughout the communications materials, the family's commitment, the connection to the region (Bayerischer Wald), and a culture based on hospitality, quality and authenticity are highlighted. The text emphasizes that the experiences and products are an expression of a long-term approach to craft and regional identity.

Production / Manufacturing

Water and Raw Materials

The page describes the use of fresh, Bavarian spring water in production and an emphasis on carefully selected high-quality ingredients from the best cultivation areas.

Family Recipes and Craftsmanship

There is emphasis on family recipes, traditional craftsmanship, and respect for nature and ingredients. It is also mentioned that quality and responsibility are central values, and that sustainability and regionality are part of the identity.

Region and Culture

The text links the production philosophy to the Bayerischer Wald and Bavaria's culture, and communicates an approach where regional raw materials and regional identity are at the center of the brand.

Products / Whisky Series

Whisky Offering

The product descriptions include a whisky category under the name Breakfast Whisky, described as unique and dessert-like with notes of dark fruit and dark chocolate. It is also mentioned that Whisky participates in tastings and in some of the distillery's tastings, e.g., in tandem combinations such as Fassgereift and World of Spirits, where Whisky is mentioned as part of the tasted spirits.

Other Collections

There are references to other collections and products such as Bärwurzquelle, Herr Hannes, Horsetown Gin and BrandMarke (rum), as well as a wide range of liqueurs and creams (fruit, herb, creams and egg liqueurs). The products are described as being made from selected ingredients with quantitative details around them—the general description focuses on regionality, craftsmanship and quality.

Tasting Notes and Use

Several products are described with general flavor notes such as fruit, berries, chocolate and herbs and usage suggestions such as serving and pairings with desserts and food.

Visits / Experiences

Tours and Tastings

Visitors can book exclusive guided tours and tasting moments led by Edelbrandsommelier Johannes Anleitner. The tours go behind the scenes and include areas such as the distillery, filling, barrel storage and tasting, with a focus on sharing secrets from the distillery's back rooms. Duration and planning vary, but a typical Tasting-Tour lasts about 2 to 3 hours and includes a tasting of national and international spirits in relation to the theme (edelbrand, World of Spirits, liqueur, gin, etc.). The number of participants is a maximum of 16 people, and merchandise is also offered as part of the experience. There are cancellation criteria and the possibility to change the theme with full booking (16 tickets).

Tastings and Themes

In addition to Edelbrand there may be other tastings such as World of Spirits (gin, liqueur, whisky, rum and other Edelbrände), Fassgereift (anything aged in its own wood). Each tour has specified stations and includes both distiller's guidance, barrel storage and company information, as well as water and food pairings. Animals are not allowed on tours.

Practical Information

There are clear guidelines on refusing intoxicated guests and cancellation terms: tickets can be fully refunded up to 10 working days before, 50% refund within 5 days, and full price for later cancellations; tickets can be transferred to other people by a message. There is also the possibility for the whole group to change the theme with full booking and contact to shop@anleitner.de.

Philosophy / Values

Fundamental Approach

The brand's philosophy is built around three core values: Genuss, Gute Zeit and Gastgeber (hospitality). These values form the basis for a culture of engagement with guests, employees and partners.

Values in Practice

• fair: respectful treatment of people and nature
• frei: openness and freedom in the company's approach and value system
• echt: authenticity in nature, raw materials and people
• familial: the family's role and the region's importance in the company's DNA
• hochwertig: focus on high quality and sustainability
• freundschaftlich: friendly and dignified relations with the team, partners and guests

Status 1