TX Whiskey
About the Distillery
TX Whiskey presents itself from Whiskey Ranch in Fort Worth as a Texan whiskey brand with the motto "Our Whiskey. Our Way." The brand combines a bold Texan attitude with a focus on craftsmanship and innovation and offers both a TX Blended Whiskey and a TX Straight Bourbon. The products are marketed in a wide range of selected American states, and packaging details such as caps made from recycled leather are a clear part of the brand's visual identity.
Ingredients and Production
The ingredients are Texan, and Texan ingredients are explicitly used in the TX Straight Bourbon.
Special production characteristics include From grain to glass, Every bottle is sealed with a cap made from recycled leather, and the brand's tone emphasizes authentic Texan attitude and craftsmanship.
Whiskeys
TX Whiskey's portfolio includes two core bottles: TX Blended Whiskey at 41% ABV, described as a full-bodied and approachable blend suitable for cocktails and sipping neat, and TX Straight Bourbon at 45% ABV, highlighted as made with Texan ingredients. Both products are marketed in selected American states but are positioned differently: the blended version as a versatile, approachable spirit, and the straight bourbon as a Texan interpretation of the bourbon category. The physical identity, including the distinctive caps and in-store activities, actively contribute to the portfolio's expression.
| Whiskey | Type / Series | Alcohol | Flavor Profile | Status |
|---|---|---|---|---|
| TX Blended Whiskey | Blended Whiskey | 41 % | A blend described as a full-bodied yet approachable whiskey that's suitable for cocktails and sipping neat. | Current; Core range; Available in Select States: Alabama, Arkansas, Arizona, Colorado, Washington DC, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Louisiana, Maryland, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, Wisconsin, Wyoming |
| TX Straight Bourbon | Straight Bourbon | 45 % | Straight bourbon, highlighted as made with Texan ingredients and positioned as a clear Texan interpretation of the bourbon style. | Current; Core range; Available in Select States: Arkansas, Arizona, Colorado, Delaware, Florida, Georgia, Iowa, Illinois, Kansas, Louisiana, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Washington, Wisconsin |
Visit the Distillery
Whiskey Ranch in Fort Worth is open to the public and lists fixed hours: Wednesday and Friday 12:00–21:00 and Thursday and Saturday 12:00–17:00. The site invites guests to "Stop By" or to "Plan A Visit" and provides a phone number and email for inquiries: (817) 840-9140 / PRUSATXWhiskeyInfo@Pernod-Ricard.com. The facility is described as a Texas-sized place with a shop/merchandise and set-up opportunities to learn about their cocktails and the brand's expression.
The stated hours are WED & Fri | 12pm – 9pm; Thur & Sat | 12pm – 5pm.
Philosophy and Craft
TX Whiskey emphasizes a combination of authentic Texan attitude and innovative craftsmanship as its driving force. The slogan "Our Whiskey. Our Way." and phrases about "change the whiskey game" express an ambition to create characterful products with clear local grounding. Everyday craftsmanship is also visible in concrete elements such as caps made from recycled leather, which function as signature details in the product's design.